A Toast in Every Tongue: The Hidden Grammar of the Social Drink

In international business, more deals are signed over dinner than in boardrooms. But at a global table, "Cheers" is just the beginning. The "silent grammar" of the toast can dictate whether you are perceived as a partner or a stranger, because culture dictates whether a person is reliable or not.

In Germany, France, and Spain, failing to make direct eye contact during a toast isn't just rude, it's superstitious. Many believe that breaking eye contact results in "seven years of bad luck" (specifically in one's romantic life). Eye contact signifies transparency. So, if you look at your glass instead of your partner, you are perceived as hiding something.

In China (Ganbei) and Korea (Gunbae), the glass itself is a social ladder. When clinking glasses with a superior, a client, or an elder, you must ensure the rim of your glass is physically lower than theirs. In Korean etiquette, if drinking with a much older senior, it is polite to turn your head away from them while taking a sip.

In the country of Georgia, the Tamada (toastmaster) can give dozens of elaborate toasts in one night. To finish your drink is to signal that you are ready for more. If you have reached your limit, the "linguistic" signal is to leave your glass partially full.

Language is shaped by culture and so are social habits. Don't just stop at learning a language, but if you want to begin your language journey, start with us, and we'll prepare you to embark on a culture study journey!!